Amazon Prime Day

Prime Day is Amazon’s biggest deal event of the year. Learn more about its origin and find out how you can prepare to shop this year.

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Prime Day Links will be updated starting on the 11th

Prime is savings, convenience, and entertainment, all in a single membership. And with Amazon’s annual Prime Day event, Prime members access amazing deals on products from top national brands and small business sellers across categories—from fashion and electronics to toys and home. Here’s everything you need to know about Amazon’s biggest deal event of the year.

What is Prime Day?

Prime Day is Amazon’s deal event exclusively for Prime members, featuring deals on top brands and small businesses.

When is Prime Day?

Mark your calendars, Prime Day 2023 is coming up on July 11-12!

How can I prepare to find deals on Prime Day?

If you haven’t already, be sure to join Prime or start a free trial to participate. Remember, being a Prime member is the only way you’ll be able to access deals and savings on Prime Day.

Some additional ways to prepare include:

• Get the newsletter: If you’re already a Prime member and have chosen to opt in to receiving emails, look out for the Prime Insider newsletter in your inbox to keep up with the growing list of member benefits and find updates on deals and events.
• Create deal alerts for personalized recommendations: Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. All they have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals.
• Get deal notifications from Alexa: Prime members never have to worry about missing a deal thanks to Alexa. Prime members can ask Alexa for deal notifications on products added to their Wish List, Cart, or Save for Later. To get started, just ask, “Alexa, add [product name] to my cart,” and then ask Alexa to notify you about the deal when it’s live.
• Set a reminder: Prime members can tell their Alexa devices, “Remind me when Prime Day starts,” to be alerted when the two-day deals event begins.

What are the best Prime Day deals?

We’re not revealing the best Prime Day 2023 deals just yet. Check back in the upcoming weeks for previews and sneak peeks of the deals you can expect, as well as any early Prime Day deals.

Once Prime Day begins, our team will be live blogging the best deals of the event along with shopping tips and key reminders.

Make sure to bookmark our Prime Day hub and sign up for the Amazon News newsletter so you don’t miss a thing.

Do you need to be a Prime member to shop the Prime Day sale?

Yes, you must be a Prime member in order to take advantage of all the savings on Prime Day. You can start a free 30-day trial before Prime Day starts, or sign up directly for a full membership.